Author: Mario Petkovski
Digital marketing has become a must-have advertisement for all businesses. Online presence is very important for making brand awareness and reaching out to more customers. However, some companies run on a tight marketing budget and usually cannot afford massive Facebook or Google campaigns. As we mentioned, every company no matter how big is the marketing budget has to establish online presence. Fortunately, there are some marketing campaigns that can be successful and bring you a lot of customers without exhausting your budget.
In this article, we will go through some of the best marketing strategies for companies that have limited advertising resources.
- Create Videos
The first thing any company must do is open social media pages or website where they can publish content that users can engage with. Choosing the right content can be one of the key elements for reaching out to more people.
The best way to make users engage with your content is to make videos. Videos have a 27% higher CTR and 34% higher web conversion rate and it is climbing over time. The fun fact is that 80% of the global internet traffic will be from videos by 2020. You do not have to be a video expert to create engaging videos. By creating videos you can interact with your users and give them more relevant information all packed in one post.
There are different free video software’s that are very easy to use to create engaging videos which will act as free marketing.
- Create infographics
If you run on a tight marketing budget, your published content should be incredible. Just because it is free and all you need to do is come up with the right idea and design it. Infographics are pictures that are cleverly illustrated and optimized for reading. Sure the content can be published within a text but remember that almost 80% of the people do not read pages word to word and they just scan it.
By creating infographics you will reach out to more potential customers as they engage with the created content. For example, if you run a sports website, you should visualize the content by presenting college football rankings, schedules, and performance with beautifully designed graphics that are easy to understand.
- Stay active on most social media platforms
The main source of your traffic will be social media platforms, just because they are free and you can reach more people even when you are running on a small budget. However, you have to take the time to establish a presence on all social media platforms that you can, especially the big ones like Facebook, Instagram, Twitter, LinkedIn… Etc.
Keeping fans up to date makes them feel connected to your business as they establish some kind of relationship with you. It is very important to use every opportunity that social media platforms have such as adding your contact information, bio, important links and etc.
- Do not forget about email subscribers
Some companies think that email marketing is a thing of the past, but it is a very strong and affordable way of reaching more customers. Building an active email list can bring so many benefits to your company such as brand awareness, new customers, creating relationships and much more.
It is often mentioned that the email has the best return of investment (ROI) than most of the digital marketing strategies. You can optimize your newsletter to inform fans about new products, give them discounts, wish them a happy birthday and etc. That is why you should add email subscribing option wherever you can just remember, do not spam users with unnecessary emails, which will make things only worse.
- Engage users to create your content
This is also a very successful marketing strategy and it is about giving a chance to the users to create content for you. This method will bring different benefits such as they might advertise their own content, keeps them engaging, and builds a relationship. For example, you can create a contest where people can design some kind of photo or video resembling your brand on Instagram and publish it with a customized hashtag. The person with most likes can reactive some kind of prize from your company. It is very cheap and efficient way for digital marketing.
These are some of the strategies to make your business visible online without spending too much money on ads. The most important thing is to keep your business active online and keep creating original and interesting content that users can engage with.